Our work
At the CHIMPY booth and right in the middle of the festival action, we accompanied guests with our camera and implemented the social media challenge "Catch the CHIMPY Plug". Visitors were prompted via Instagram Stories to find the CHIMPY Plug on the grounds and become part of the content.
We took care of the entire production on site: from spontaneous idea development and recording to editing and platform-tailored preparation for Instagram Reels and TikTok. The videos were completed and published while the open air festival was still running, so that the content connected directly with the current happenings at the festival.
added value
The fast production resulted in relevant real-time content that authentically conveyed the festival atmosphere and actively involved the community. The challenge created interaction, additional visibility on the grounds, and a playful connection between digital communication and the on-site experience.
