Our work
Together with CHIMPY Plug, we developed and produced Reels and TikToks that announced the new sales channel ahead of time and prepared the community for the launch.
On the day of the release, we accompanied the launch directly on-site at migrolino. We filmed spontaneous scenes, interactions, and attention-grabbing content around the new availability. The material was edited, prepared suitable for the platforms, and published promptly via Instagram and TikTok.
added value
The combination of pre-promo and real-time content captured attention before and during the sales launch. Through the recurring CHIMPY plug, the message was conveyed in an entertaining way, brand awareness was strengthened, and the new availability at migrolino was directly anchored within the relevant target group.
